It found that the most popular ‘bleisure’ activities are sightseeing, dining and arts and culture. Kelly Murphy, vice president at BridgeStreet Global Hospitality, said: “To meet both business and leisure customer needs, the industry needs to do a better job of educating their customers about their offering and tell guests what they should see when they get there. They need to provide additional local services and really bring their brand to life.” View the infographic at BigHospitality