Generalizations? Absolutely, but they also reveal patterns that property managers can use to their advantage: After all, if you know which amenities potential guests care about, you can use that information to highlight the fact that you offer them. Such insights speak to one of the less-publicized objectives of Expedia’s Usability Lab, a two-room facility in the company’s headquarters in Bellevue, Wash., which Tnooz recently visited. Designed primarily to explore consumers’ path to purchase - and to see how online design elements facilitate or hinder the process — the lab is also predicated on the premise that anything that makes the process smoother is good for all concerned. Get the full story at Tnooz Read also "Expedia shows off website psychology lab"