In all three regions, digital travel content consumption is on the rise. There are 806 million minutes spent on digital travel content in Canada, 2.4 billion minutes in the UK and 8.7 billion minutes in the US, a year-over-year growth in each. While the time spent on digital travel content varies, the study found that travelers in the three countries share some behavioral similarities when it comes to travel planning. During the research and booking process, digital users are actively seeking travel content and are receptive to new information; nearly one third or more of online travel bookers across the three regions were influenced by advertising. Listen to the webinar at Tnooz and download the study at Expedia Media Solutions (free registration)