Visual storytelling is one of the most valuable strategies for today’s hotel marketer because most humans (40-65%) tend to learn things visually. It’s really no surprise that 70% of marketers have increased their use of visuals in social media marketing. Right now, one of the most popular visual social media platforms is Instagram, and Instagram statistics are enough to make you want to start an Instagram account yesterday. Instagram has over 200 million monthly active users, and of those users, 41% are between the ages of 16-24. It’s just another great way to connect with millennial travelers, as 30% of U.S. teens consider Instagram the most important social network (Twitter at 27% and Facebook at 23%). The range and spread of Instagram’s content is mind-boggling as there are an average of 60 million photos posted per day! One reason for the popularity of this social media platform is likely due to our craving for visuals. If your hotel wants to utilize this exciting new platform, here are some dos and don’ts to get you started. Get the full story at Leonardo