The platform is becoming so integral in shaping consumers decisions that brands are now willing to pay upwards of £150k for a single Instagram post from the highest value influencers, as they become a key addition to marketing strategies – especially in the travel sector. The data from icelolly.com reflects this, as 26% of Brits said that social media influencers played a key role in driving their travel plans and choice of destinations. In addition, 34% of Brits announcing they are bored of the usual beach and sightseeing holidays, proving more and more are turning to new methods to scope out fresh holiday destinations. Get the full story at Travolution