Of the department store brands with Instagram accounts, 45% have integrated shoppable features in their products. Like2Buy is the common method of directing users to purchase, but many have begun to experiment with INSTASHOP and getcandid.com. Some also link to a dedicated page on the brand site that showcases items featured on Instagram. Whether or not they use native Instagram tools, brands should find ways to direct Instagram users to mobile products as two-thirds of Instagram users have used their phone to make a purchase and are 70% more likely to purchase a product on their phone. Get the full story at L2 Read also "Instagram is becoming a marketing machine"