It’s going to get harder and harder to think of Instagram as nothing more than an innocuous tool for sharing the filtered version of your life with friends and family. This social media platform is quickly becoming a marketing machine. Two months after initially announcing features like business profiles, insights, and the ability to promote certain posts, the Facebook-owned app is now rolling this new toolkit out en masse. Now, businesses can set up a profile that contains a “contact” button that allows prospective buyers to call, email, or text a seller without ever having to leave the app. See a dress you love? Email to see if it’s in stock. That dessert making your mouth water? Call and make a reservation at the restaurant. Get the full story at Business Insider