Alex Hadwick, head of research at EyeforTravel, said: “Imagery is a critical part of the travel decision-making process and we can see that from our results with the ascendancy of sites specialising in this and video. “This should open up exciting opportunities for travel companies to engage in more direct marketing to consumers through social media channels. They are also now able to close the loop, with several of these sites adding ‘buy buttons’ that can redirect to a brand’s booking pages.” James Quarles, Global Head of Business and Brand Development at Instagram, said: “Inspiring people to ‘Book Now’ on Instagram is already being adopted by the industry, including major hotel brands and airlines, and [the] results are promising.” Get the full story at RCI Ventures