London-based digital agency Kaizen assessed content against three measures: social shares and the quantity and quality of the links, URL Rating and Referral Domains. Interactive content like games, quizzes, and calculators and videos outstripped all other forms of content for both social shares and referring domains. Kaizen broke the 2,000 individual pieces of content down into seven categories as well as interactive including: Infographic; Presentation; Video, Influencer, Non-Influencer, and Other. Get the full story at Travolution and download the full report at Kaizen (PDF 2.0 MB)