“Stories of the InterContinental Life” has three episodes, all of which begin at an InterContinental property and explore the travel emotions of fascination, worldliness and empathy. The brand has commissioned various experts to explore the themes in each episode. The first episode, which launched last week, features historian Donald Miller, who takes listeners through a tour of the underground tunnel beneath the InterContinental Barclay in New York and tries to explain why such secret passageways are so fascinating. In the second episode, art expert Philip Tinari explains how the evolution of a quiet diplomatic quarter in Beijing connects to China’s evolution. The third episode is based in London and is set to release next week. “We know podcasts are on the rise and are the most effective medium for driving purchase intent with our target consumer,” said Jason Moskal, vp of lifestyle brands at InterContinental Hotels Group Americas. “We want to speak to their interests, offer experiences that enhance their understanding of the world and ultimately drive them to seek these experiences through their own travels.” Get the full story at Digiday