While Google has been tinkering with Hotel Ads for a while, the addition of campaigns marks the most significant change to the program to date. Hotel Ads’s end users won’t notice a difference, but marketers will need to completely rethink the way that they structure their Hotel Ads programs. To begin with, the additional campaign level now allows advertisers to set multiple bid variations for a unique property, as opposed to the previous structure which only allowed for one variation. Hotel campaigns will give advertisers more freedom and flexibility in how they adjust their marketing budgets and strategically segment their audiences. That said, this new structure will also mean that building and managing a campaign structure will become more complex. Let’s take a closer look at some of the most significant changes made to Hotel Ads’s features after the introduction of campaigns. Get the full story at Koddi