Because both of these technologies offer ways to connect your mobile device with the real world. QR codes have been used to this end for a decade or more in many Asian markets, and remain tremendously popular. NFC has long been present in Android phones, and can enable a range of experiences including things like verifying that physical goods on sale are the real deal and not counterfeit, or even transmitting transit directions to a landmark when you wave your phone over a public information kiosk. Both NFC and QR have run the gamut of the hype cycle – multiple times over, in fact. QR seemed like it was going to make its way to North American relevance around eight years ago, for instance, when tech started trying to copy the model they saw working so well in places like Japan with advanced cellular phones. And NFC has been overhyped, turned out a bust and then returned to modest success, all within the past half-decade or so. QR codes have been declared “dead” repeatedly by analysts and tech media, but Apple building it into the iOS 11 camera (and enabling it by default, as they have done with pre-release builds including the current GM candidate) has the potential to resuscitate the tech and even make it mainstream in North America, even though all past efforts to do so have come to nought. It’s still an undoubtedly useful technology – there’s no other way to quickly and easily build the equivalent of ‘real world links’ into objects and signage. Get the full story at TechCrunch