A handful of hotels are using similar applications, but Hotel32 at Monte Carlo is the first hotel in Las Vegas to offer a virtual concierge.

If users fall in love with their iPod Touch, they can have it added to their bill. Because buying one in a real world setting might require human contact. The hotel is equipped with 30 devices and, thus far, none have been lost or broken. Yet.

The Hotel32 handheld does not include ads, nor are there plans to serve any in the future. I thought, at the very least, house ads might find their way into the app, perhaps a discount off dinner at a particular restaurant if reservations are made via virtual concierge.

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