Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually grasp what's running behind the scenes of all these digital campaigns? Code is what lies behind so many of our great marketing campaigns. Our websites, our emails, our apps and tools that are made to give your customers a better experience -- these all run because there are smart coders making them work. Get the full story at HubSpot