AllFacebook in a recent article asks the question "Travel is Facebook’s most popular subject, so why isn’t the industry taking advantage?" With the millions of users taking beautiful, scenic travel shots and posting them online to make themselves seem more interesting, you would think this is great news for travel companies, so why aren’t they taking full advantage of it? A possible explanation can be found in the comment section of the article: People use Facebook to socialize. They don't use Facebook to research where to go. John and Jane Doe may share their vacation pictures on Facebook while traveling or after they get home, but when they're planning their trips, they're searching Google, browsing reviews on TripAdvisor, or asking questions on forums at sites like Fodors, Lonely Planet, and Cruise Critic. Get the full story at AllFacebook