Some have likened Google to a giant octopus engulfing other sites like TripAdvisor, Trivago, Kayak, and Hotelscombined on its way to complete metasearch dominance. It should come as no surprise. Google has been making moves in this sphere for a number of years. The integration of ‘flights’ into Google Maps in 2013 signalled its intention to make a bigger splash in travel, then came the introduction of instant booking in 2015, and now a report from Fastbooking shows Google succeeding. Get the full story at SiteMinder