Maps’ increased importance as a marketing medium have been driven by the growth in mobile usage, where maps play a crucial navigational role. More than a billion people are using maps each day and Google has been busy in making its Maps product a more marketer-friendly environment in many important ways, including: 1. Allowing advertisers to place local search ads on Google Maps. This is both useful for searchers with commercial intent and good for Google, which analysts believe may realize a billion dollars of revenue on Maps next year. 2. Making it easier for Maps users to suggest updates and revisions, thus improving the accuracy of the platform. 3. Adding a Wi-Fi mode to Maps, making it easier for users to use the product when a cell phone connection is not available. Get the full story at Social Media Today Read also "Google Maps updates map design, highlights areas of interest"