For younger audiences, consumer behavior is shifting away from traditional media such as television toward social media channels and influencers driving content within those channels. In today’s world, influencer marketing is a great way to get your property in front of an audience with an authentic voice. Many brands are seeing top-of-the-funnel value by getting more of the right eyeballs on their offering. But the key is in the word, “Influencer.” What makes them influential is not necessarily the size of their followings, but the fact that their audience trusts them and listens to them. Get the full story at Fuel