Suchad Chiaranussati, managing director of SC Capital Partners Group, spends some $1 billion a year snapping up hotel assets. But ask him where he would put his money next, and what’s his answer? Pet hotels. Reasons? No need to worry about industry consolidation, high commissions paid to online travel agencies (OTAs), brand differentiation and certainly no need to hear “50 reasons why my hotel is not doing well” from operators which, over the years, hotel management companies had perfected, he said, deadpanned. The audience – hotel owners, investors, developers, executives of hotel companies attending Hotel Investment Conference Asia-Pacific (HICAP) in Hong Kong last week, erupted in laughter, even applause. But Suchad was not joking, and they too knew this. If anything, he had brought home the inconvenient truth that Asian hotel owners – like many owners elsewhere probably – are dismayed how the hotel industry has allowed itself to be in the sad state it is in. Get the full story at Forbes