Some in the OTA community even go as far as to dismiss the direct sell efforts of the hotels as just PR which might not sound conciliatory but, OTAs say, behind the scenes it’s a different story. During a recent presentation to media, Cyril Ranque, president of lodging partner services for Expedia Group, spoke of previous investment being all about the customer experience, but now shifting to investment in driving growth for partners. He was alluding to initiatives such as its white label with Marriott Vacations which, he says, is driving a twofold improvement in conversion in package traffic. Get the full story at Tnooz