Leading technology also lets you alert the system of sudden changes for specific groups (like a wedding block that’s not picking up with a cutoff date looming) so it can optimize your strategy based on the new information before the change takes effect in your systems. It’s not enough to just provide a rate for a given group in a matter of moments; hotels should have instant access to a full profitability displacement analysis of the group to ensure it is the best piece of business. What about alternate dates for a group that is flexible or budget conscious? No problem for the leading technology in the market. In fact, now the tool can automatically serve up alternate dates that stand to be the most profitable for the hotel, saving the sales person from guessing at date ranges to select as alternatives. Get the full story at IDeaS