The integration of social and interactive features to TripAdvisor’s new app stemmed from a desire to solve problems for the company’s customers. TripAdvisor sees half a billion unique visitors every month coming to the site or app, and the company wants to help them maximise that vacation time. TripAdvisor isn’t the only travel specialist that aims to create a one-stop shop for its customers, and a member of the audience asked if TripAdvisor sees AirBnB as a future competitor. However, the key difference he sees is that TripAdvisor sets out to help travellers regardless of what they want to do, whether that be a small bespoke tour, or seeing iconic sights at a major tourist destination. They want to help consumers find exactly the right experience. Get the full story at Econsutancy