No doubt, Twitter remains a conversation platform for media and influencers. And Twitter’s role as a customer service platform remains strong, partially as a result of positive functionality tweaks. But as a way to get new people to discover your content and read your blog post, or listen or your podcast, or watch your video? Nah. Twitter just doesn’t do that these days. New research from our partners at RivalIQ found that the average engagement rate on Twitter for brands is now 0.049%. That includes all likes, comments, retweets, etc. Every action but clicks. Get the full story at Convince & Convert Read also "Twitter can't sell your products, But here's how to use it as an effective marketing tool" at Forbes