Small Luxury Hotels (SLH) is venturing into uncharted territory with their newest advertising campaign, or should I say, “Unadvertising” campaign? Rather than focusing on the cliched imagery and copy that have become synonymous with most hospitality focused advertising campaigns, SLH is going minimalist and cutting out images all together. The company recently launched their new campaign with the intention of flattering guests rather than trying to pull the wool over their eyes. “Unadvertise” focuses on a non-branded conversation with their guests, implying that they are too smart to simply be convinced by cheesy stock images and saccharine copy. Instead it takes a more “butter them up” approach urging customers to visit the brand site to make up their own minds – the tagline for the campaign. Get the full story at ScreenPilot