In today’s unsettled global environment, your plan must change and adapt to what is happening in your market, with your customers, and with the world at large. For example, if your hotel is in Miami and wrote its 2017 business plan in September (before the Zika virus spread to the area), what will you do now that the market is looking to be 5 - 8% down in RevPAR for 2017? What has changed since you wrote your business plan for 2017…and what do you do about it now? Consider the following ways that members of HSMAI’s Sales Advisory Board are working to update their own sales strategies for the new year. Get the full story at HSMAI