It’s a constant battle. Trying to win your fair share, or more, of guests coming into your market. The ability to gain or steal share is dependent on a range of factors from your rate and competitor rates to overall market demand and seasonality. The best way to understand your share is to first see how you’re benchmarking against competitors for consumer search and booking on travel websites. It’s a strong indicator of hotel awareness and competitive position. Hotels should track their current share, changes over time, and forward-looking share for future arrival dates. In addition to seeing how a hotel is shopped and booked online, monitoring share of third-party bookings helps hotels evaluate online performance and distribution strategy compared to the competition. nSight’s Search and Booking Penetration Indices provide a simple way to measure if you are getting your fair share compared to your competitors for specific arrival dates. Based on the number of hotel rooms you have searched/booked and the number of rooms available in your comp set, these metrics show if you are winning market share. Get the full story at nSight