Each site has its own secret sauce that determines what pops up first on a consumer’s screen. The formulas vary based on continually fine-tuned algorithms that use a range of factors from guest reviews, complaints, even volume and quality of photos. Earlier this year, the WSJ explored the strategies used by different sites to determine hotel position and influence consumer choice, with the intent of making travel planning easier for the consumer. With 87% of consumers doing the majority of travel planning on the Internet*, travel site rank is more important than ever. Hotels need to understand how they’re performing online compared to their comp set and how they rank against those hotels on the world’s largest travel site, TripAdvisor. Get the full story at nSight