Wyndham launched this functionality in December and is currently tweaking the page to see what works and what doesn't. Another project has been to link to events in a particular area from the hotel's own website. "The aim is to get consumer fully engaged on our website and not go to the competition," says Danica Boyd, the group's senior director of content operations. "If we give them innovative content, then hopefully they will book with us and not through the OTAs or third party channels." In 2014, a major strategic focus is video. "We are pushing individual hotels to do new high-res photos/videos that stir emotion, work well for our tablet solution and are appropriately tagged for SEO," says Boyd. "We're moving away from shooting the brand standard." Get the full story at EyeForTravel