As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it’s important not to try and sell them rooms and amenities. Instead, hotels should focus on promoting their destination and rewarding travel moments. In the early phases of the travel journey, inspiration for a trip almost always begins with the destination. According to Think with Google, consumers don’t think about brands and hotels when they start dreaming about potential trips. Their minds are fixed on the kind of destinations that excite them. During these “I want to get away” moments, 82% of leisure travelers haven’t decided on the accommodation they will book with. In fact, one-third haven’t even chosen where they want to travel, they simply know they want to get away. Get the full story at Travel Tripper