We’re already well on our way to that number: - 60% of all web searches are now done on a mobile device. If that seems irrelevant then… wait for it … - 20% of searches in the Google App on Android are now done by voice - Assuming this is the same on other mobile devices (e.g. Siri on Apple), then as many as 12% of all web searches on any device are now voice searches (0.2 x 0.6 = 12%). This is only going to increase as more voice assistant devices become available, and as voice recognition software improves. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them. Get the full story at Vizlly