SEO presents unique challenges for global organizations, especially when the offering is essentially the same, but accessible worldwide.

Developing an SEO strategy for a global brand in one country is no easy task; but just thinking about launching that brand globally can be overwhelming for some. However, as daunting as the task may seem, if you have a strong international presence, you should start thinking about SEO globally from day one.

If you don't ? depending on how your Web sites are managed and how your technology is setup ? optimizing your site for just one country might create more challenges in the long run. Ultimately, when you eventually begin thinking about a global strategy, it may even cause you to go back and change what you've changed once already.

Quite simply, if you have a global presence, your SEO strategy should be global as well. here are a few things to keep in mind when developing your strategy.

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