The digital transition has taken giant strides forward in the travel industry. Nowadays, a robot welcoming guests to a hotel with glasses of champagne is no longer pure fantasy. From 9 to 12 March 2016, under the heading of 'Travel 4.0 – the digitalization of the travel industry', the convention will examine a number of topics, including virtual reality, the digital transition and the use of humanoid robots in the tourism industry. Information on all the sessions on digitalization can be viewed at a glance at http://www.itb-convention.com/digitalization. For trade visitors at the world's largest travel trade show admission to the international travel industry's leading think tank is free. Anyone unable to attend can follow the sessions of the ITB Future Day, ITB Hospitality Day and the ITB Marketing and Distribution Day via a live stream. Get the full story at Hospitality.Net