Instagram and Pinterest are fundmentally about creating image. Or better put, helping people imagine. Where they’ve been, where they’re going, where they want to go, how they’ll feel when they get there. They are seemingly perfect spaces for hotels to communicate experiences, yet many hotels overlook creating a real strategy for the “image” sites and end up falling flat. It’s understandable. These social sites haven’t historically had the pull of Facebook and Twitter, but that’s changing. According to Pew Reseach, Pinterest caught up with Twitter in 2012 for percentage of users, and Instagram is only a couple of points behind Pinterest. Yet, if you’re still struggling to respond to TripAdvisor feedback or barely staying afloat on Facebook, shelve Instagram and Pinterest strategies. We’ve all only got so many resources. Get the full story at TrustYou