There is a very useful saying about the man who knows the price of everything and the value of nothing. Today, that sentiment is especially true. If you are engaged or engaging in a "It's all about price strategy," Conor Kenny gently suggests that you close the door, turn off the lights and hang the 'Shut for Business' sign outside. It has nothing to do with price. It has everything to do with value. Get the full story at HSMAI