Despite industrywide record demand and occupancy levels, historical data shows that hoteliers — specifically general managers and revenue teams — are struggling to drive rate at paces they’ve seen during past peaks. To illustrate, STR data shows the industry sold 117 million room nights in June, the most ever recorded in that month. June marked 100 consecutive months of RevPAR growth (since March 2010), with average monthly RevPAR growth at 5.8%. “This clearly points at very healthy group, business transient and leisure demand, supported by still undeterred GDP growth and low unemployment numbers,” said Jan Freitag, Senior VP of Lodging Insights at STR. Get the full story at Duetto