The Asia Pacific travel industry has not completely escaped the ravages of the global recession. PhoCusWright's Asia Pacific Online Travel Overview Third Edition highlights some markets that have performed quite well in 2009 and others that have suffered. The Japanese market is struggling in the face of both internal challenges and external pressures.

Japan is estimated to have the largest travel market in the Asia Pacific region, with a total market of US$65.7 billion and an online travel market of $11.5 billion. Despite its relatively small domestic market (compared to other giants like India and China), Japan's total travel market is huge since suppliers cater to the outbound market as well. While the Japanese people are quite accustomed to technology