Jetsetter has long offered hotels around the world on its site, and recently unveiled a glossy iPad app that blurs the line between a travel magazine and an ecommerce booking engine even further. Now, it’s leveraging its network of more than 200 travel writers who source hotels to give Jetsetter members insider, local tips to make a vacation even more memorable. What Jetsetter excels at is building trust in their recommendations, but critics have argued that if even a huge Jetsetter fan like me has only booked a handful of trips on the service, there’s no big business opportunity in all that trust. That’s not a bad point, and the answer may be layering more services on top of Jetsetter, so that I don’t have to wait for them to offer a trip to a place I want to go for me to give them my business. The service isn’t cheap: It costs $200 for three hours of consultation and a detailed itinerary, that their specialists will book and arrange for you at no additional cost. You get $100 back if you book a hotel through Jetsetter. Get the full story The Washington Post