Jetsetter CEO Drew Patterson describes his target market as the affluent traveler– a huge market made up of 7 million travelers with more than $100 million in liquid assets that’s barely online, because it’s been justifiably turned off by the Wal-Mart approach of the big online travel agents.

Jetsetter adroitly makes use of the uniquenesses of the iPad like the intimate touch interface that mimics scrolling through a magazine, the lush screen, and the gyro-effect to use the iPad like a porthole to look around a room.

But really this app - like a good stay at a hotel - is about the little things, small design touches here and there combined with glossy photos and the company’s expert eye. It’s a world away from commodity transacting; it’s about dreaming.

Get the full story at TechCrunch