Revenue & Channel Management: So what is "Revenue Management" anyway? It's more than you think! Learn the fundamentals of this hospitality discipline and how you can use it to manage all those channels that often seem to have a life of their own. Electronic Advertising: As online marketing opportunities proliferate, we need to understand how a tried and true practice, like advertising, has to change. Learn the basics of electronic advertising including what your options are, when is the best time to use each, and how to get the best results. Payments: As the payment world evolves and new markets open up we've seen a transition from cash to vouchers to cards ... now we have "virtual currencies" and more. Learn about what's out there now, what's coming and how our industry should prepare. More information and registation at HEDNA