The hype is shifting from search engine marketing to RSS, the trendy abbreviation for really simple syndication or rich site summary, depending on who's doing the selling.

But a new report from JupiterResearch claims RSS will not have a significant effect as a supplemental alternative to e-mail marketing.

"Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report written by JupiterResearch's David Daniels, Zori Bayriamova and Eric T. Peterson.

According to the New York market researcher, 45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so. The findings were based on a recent executive survey.

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