On a day that finds TripAdvisor transformed into a booking site, with a little metasearch on the side, a Kayak experiment I uncovered almost made my heart stop. Kayak is conducting what is described as a small experiment of a site that abandons hotel metasearch, and looks like a clone of sister company Booking.com. The experiment on blue.kayak.com on Safari - which likely is visible to only a subset of users - appears as though Kayak is taking a feed from Booking.com as the site comes with a Reserve button, for paying at the hotel instead of comparing prices from online travel agencies and hotel partners. Get the full story at Skift