In the world of online travel, Kayak is getting on in years. The travel metasearch engine unveiled a new, fresher look today and a more comprehensive hotel search product. Kayak’s homepage is now refreshingly sleek. There is are a few fields for entering necessary data, like location and dates, and then the search yields relevant results. Now the hotel search will feature aggregated user rating scores, review summaries, and verified reviews from well-known travel sites like Travelocity, Expedia, and Priceline. Kayak integrated with “reputation data management experts” TrustYou to provide sentiment analysis. TrustYou analyzes hundreds of millions of reviews of over 400,000 hotels worldwide to give help hospitality businesses stay in control of what people are saying about them on the Internet. There are dozens review sites out there, as well as social media conversations, and TrustYou aggregates this information and makes sense of it using semantic technology. Kayak will leverage this data to give consumers greater insight into the quality of hotels. Get the full story at VentureBeat Read also "Kayak drops TripAdvisor hotel reviews, adds its own user ratings" at Skift