With quality search marketing consultants now charging anywhere from $100 to $500 an hour and some companies requiring at least $10K to even start working on your site, search marketing seems to be leaping out of reach for most small business owners.

While it's true that most good search marketers will help you earn far more than what you spend with them, shelling out that much money up front is still unrealistic for all but the most daring small business owners. That's why it's important for them to realize that there are some other options available to them. Search marketing isn't limited to "hire it all out" or "do it all yourself" concepts...there are quite a few happy mediums to consider.

For many small businesses, especially for small businesses that operate on a local basis, the search marketing landscape still isn't very competitive. That means that with even armed with just a basic understanding of how search marketing works, they can make a significant impact in their web site's ability to drive leads and sales.

This option usually ranges in cost from around $50 to $200 for the cost of the book and then whatever time it takes you to read and digest the information. There are quite a few good books out there within this price range that do an excellent job of arming you with real information and plans of action for improving your web site. If you've got more time than money, this may be the best route for you.

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