1. Google My Business is being updated In 2016 Google dropped a feature allowing owners and managers to add a property description that will appear in Google’s Local Knowledge Panel. This year sees the function return, allowing you to once again highlight key accommodation, amenities and what sets your hotel apart, to enhance your listing in local panel search results. You’ll have a 750 character limit and won’t be able to include URLs or HTML code. Now’s a good time to log in to your account and think about the edits you’ll make to put your property on the front foot. This year Google My Business will once again allow you to highlight key accommodation, amenities and what sets your hotel apart, to enhance your listing in local panel search results. Get the full story at SiteMinder