Altimeter and Phronesis Partners surveyed 528 strategists and executives in North America and Western Europe across various industries about digital transformation. Perhaps troublingly, solid majorities of respondents rated each of six potential obstacles as “challenging” or “very challenging.” Figuring out new consumers and their behaviors was most likely to be characterized this way, at 71% of respondents. This was closely followed by lack of data to justify transformation (69%), and worries about compliance and legal issues (67%). Yet what’s interesting is that some of the challenges mentioned above are, in fact, what those surveyed also said is why digital adoption is surging ahead. In the same study, widening customer habits and choices, as well as keeping up with regulations, were also key reasons for pushing their organizations toward greater digital transformation. Get the full story at eMarketer