Some marketers have become quite sophisticated in testing, personalization, and design, but for this more traditional group, digital marketing is still about batch-and-blast push emails focused on products, offers, and company news. Today’s more "mainstream" marketers are harnessing marketing automation technologies and using their digital marketing platforms to increase efficiency and effectiveness – scheduling their emails out over time, using automation for projects like drip nurtures, or replicating campaigns for new events or product launches. Leading marketers – the organizations pushing boundaries and driving significant business results – realize that great marketing entails helping prospects along in the customer journey. What makes a customer’s journey especially meaningful? Helpful content as a prospect moves through his or her buying experience and additional follow-up information to encourage lifetime loyalty. Get the full story at ClickZ