There are several areas where keywords should be placed and here is the list in order of priority: - Meta information (title and description tags) and headers (h1, h2, h3) - Body copy - Side bars and footers Keywords and website content quality relative to hotels Rather than honing in on a specific keyword phrase for your entire site, use different keyword themes for each page on your site. Why? For one, focusing on a specific keyword phrase can make the site content repetitive and can actually hurt your site’s SEO more than help it rank. In addition, each page on your site is essentially a separate sales person selling to different markets or keyword themes. So if you dedicate one page to target “cheap hotels in San Francisco” and another page to target “hotels near San Francisco Zoo”, you essentially have two sales persons: one selling to people looking for inexpensive rooms in San Francisco, and one selling to people looking for a place to stay near the zoo. Keyword meaning vs. specific words Google reads and interprets your hotel’s website content, then forms its own conclusion about what the site is about, and the products or services it offers. To further explain, Google looks for synonyms to your keywords and use that to match it to the searcher’s query. For example, “pictures” and “photos” mean the same thing in most instances.”2 That means it doesn’t matter if you use the term trip or travel, hotel or resort, lodging or accommodation. Your hotel’s website can be using the phrase “San Francisco Hotel” and still show up on search results when the query “San Francisco Resort” is used. Get the full story at the MileStone Blog