The difference between social and traditional media varies between demographics. Affluent baby boomers still want to have a magazine in their hands. Truly great social influencers are coming with their own photographers, it’s not just someone with a smartphone anymore. Images are far superior to what they were, and hotels are able now to own these images…which would have been very costly to get through a photoshoot in the past. Get the full story at Click. by Booking.com