One of the ways Airbnb and, in particular, Uber have changed consumer behaviour is in the realm of feedback. A decade ago if you if someone wanted to know how you rated an experience you’d be forced to tick some boxes on a form. Now as soon as you’ve had your ride, Uber asks you for your view with the ability to rate it one to five. If for whatever reason you’re unhappy, you might be able to wrangle a refund. This remains a challenge, particularly for hotels, which have been slow to adapt to the speed of change. Get the full story at Skift