A good landing page must be well organized and hang together as a single unit. Ultimately, all of the elements on a page must be constructed around the visitor's task and conversion action. Emphasize Importance But Beware of Banner Blindness It may seem obvious but it's worth mentioning because so many websites do this wrong: give the proper visual prominence to important elements. But be careful not to take this to the extreme. In other words, bigger is not always better. While your most important message should be the most visually prominent, graphical elements that are too large and obvious can be ignored by visitors, especially when surrounded by too much white space. This well-documented phenomenon is called "banner blindness." Too much visual distinction can cause the item to be perceived as an ad and ignored. Get the full story at ClickZ